Throughout this policy, the use of the word Coaches also refers to Managers. Coaches are key to the establishment of ethics of football. Their concept of ethics and their attitude directly affects the behaviour of players under their supervision. Coaches and Tutors are therefore, expected to pay particular care to the moral aspect of their conduct.
Coaches have to be aware that almost all of their everyday decisions and choices of actions, as well as strategic targets, have ethical implications.
It is natural that winning constitutes a basic concern for coaches. This code is not intended to conflict with that. However, the code calls for coaches to disassociate themselves from a “win at all costs” attitude.
Increased responsibility is requested from coaches involved in coaching young people. The health, safety welfare and moral education of young people are a first priority, before the achievement or the reputation of the club, school, coach or parent.
Set out below is the FA Coaches Association Code of Conduct (which reflects the standards expressed by the National Coaching Foundation and The National Association of Sports Coaches) which forms the benchmark for all involved in coaching: